Timeline
2011 | Communication & Packaging - Wüsthof
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![New design line for Knife packages](https://cdn.prod.website-files.com/639afd4e5d394f004ee24786/65ae60bd2b9574a8e15d5eb7_Verpackungsdesign-wusthof.jpeg)
November 2011 |
Challenge
To introduce the traditional German knife brand into the Chinese market, a refreshed packaging design had to be developed. The aim was to create a more sophisticated appeal as well as an economically reasonable structure solution.
Approach
Based on the existing packaging, we looked into increasing the design’s appeal to Chinese customers. We went for a more reduced and high-end visual language, while at the same time keeping the costs low by using the existing inner structure.
Result
The attractive packaging communicates German-quality knife products in a modernized style and fits well in the shop-in-shop design WILDDESIGN developed for the Chinese market.
Project Outcome
• New design line for Knife packages
• Alignment with shop-in-shop design
• Economical solution